Our Process

Clearly see what you need, then get it. Yes, it’s that simple.

A clarity-focused process
What our work together looks like

Our process for planning and building a website with you is geared towards maximum clarity. We understand exactly what you need. You understand exactly what you’re getting, and how to use it.

Web Design Plan Stage

Stage 1: Plan Stage 1: Plan

Ask the right questions to clearly define the project goals.

Together, we identify your goals, the audience you want to reach, and what message will reach them. We determine what your company’s brand personality is, and what sort of functions your website needs in order to grow that brand.

Web Design Stage 2

Design Stage Stage 2: Design

A clear, collaborative approach to creating something great.

We create a content script of what will be said on your website. Then we develop a visual language of colours, fonts, buttons, and styles. Finally, we make a mockup that shows what your website will look like. Throughout this stage, we ask for plenty of feedback from you so that the final product looks, feels, functions, and reads the way you need it to.

Web Development

Build Stage Stage 3: Build

Taking steps to ensure it’s clear how to use what we create.

Design becomes code. We create and customize the tools that will make your site run the way you need it to. We preview the working site and test it out across a number of devices and browsers. This (fairly technical) stage happens behind the scenes.

Web Development Launch Stage

Launch Stage Stage 4: Launch

Empowering you to clearly understand your new tool.

Before making your website live online, we create a strong foundation with essential search engine optimization and web hosting settings, so that it performs for both your audience and search engines. We also create a user guide and conduct a training session so your staff can easily manage website content going forward.

What We Never Lose Sight Of

Values: Clarity


We deliver a rare experience of clarity in the complex world of online marketing. Clarity matters because:

  • You should understand how to use your website to meet your goals
  • You should understand how to maintain the effectiveness of your website as your business evolves
  • Your clients should understand what your message is and why it matters to them

Values: Goal Orientation

Goal Orientation

We don’t do vague or one-size-fits-all. We take your goals and engineer a website that will deliver on them, period. Being goal-oriented matters because:

  • The potential to improve and grow your business with your online presence is profound
  • Goal orientation is what separates a merely attractive website from a sales and operations boosting workhorse
  • You should understand what value you are reaping from your investment into a website

Values: Communication


Our process—which defines goals and delivers clarity—is completely underpinned by clear, effective, and caring communication. Communication matters because:

  • Without taking the time to understand your needs, we can’t deliver the results we’re determined to deliver
  • Your feedback allows us to produce the most customized and effective solutions
  • You should walk away with a keen, clear, far-reaching perspective on your online marketing efforts

Investing in a better, more results-oriented website? Choose Viewpoint Digital and get a clear understanding and clear results.


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