The Challenge
Barbican Property Management has a diverse portfolio of properties in the residential, commercial and storage sectors. After a refresh to their brand, they needed a website with a more impactful and modern design and strong page organization to filter users to the appropriate vertical. In a rapidly changing market, they needed the ability to update their content and available rental offerings with minimal effort.
The Solution
Building on the clear and quality design work of Michelle Sourisseau, Viewpoint Digital created a custom website to represent the refreshed brand. Audience-based navigation moves users to the right section of the site easily, and filterable, list-based unit listings allow users to find the properties that best fit their needs. Importantly, available units are synced from Barbican Property Management’s internal database so availability details are always up to date without any additional administrator attention.
View WebsiteKey Features
Filterable Listings
Available unit listings are filterable by a number of helpful parameters so visitors can drill down to the rental options that fit their needs.
Interactive Maps
Map-based property listings help visitors locate the property they are viewing.
Automatic Inventory Syncing
Available rental units are automatically synced from Barbican Property Management’s internal database so that edits only need to be made in one place and the website is always up to date with the latest inventory.
Lead Integration
Lead forms are available for each property and unit so potential customers can start the leasing process. Submission are automatically synced back to Barbican Property Managements internal CRM so sales staff can stay organized and responsive.
Feedback
Working with Viewpoint was collaborative, responsive and genuinely enjoyable. Jeremy is patient, solutions-focused, and did a great job guiding us through while keeping everything organized and moving forward. We appreciated how invested Jeremy was in getting things right. He was thoughtful, detail-oriented, quick to respond, and willing to work through feedback carefully. It felt like a true partnership, not just a handoff project. Our new website feels significantly more aligned with who we are today as a company. It better reflects our brand, showcases our properties and services more clearly, improves the user experience, and gives us a much stronger foundation for marketing, leasing and communications moving forward.Stacey Cheverie Director, Corporate Marketing & Communications, Century Group
