The Challenge
Simpson, Thomas and Associates wanted to refresh their website as part of the launch of an expanded stable of service areas. They needed a clean look and ultra-clear information organization to help visitors with unique needs identify the specific ways Simpson, Thomas and Associates could serve their area of need.
The Solution
Viewpoint Digital designed and built a more visual site that what they previously had, while still preserving detailed info on each of their service areas. The site navigation is focused on the core options visitors are interested in. A customized editing experience allows Simpson, Thomas and Associates to easily add content to their blog or update their team member profiles.
View Website
Key Features
Brand Focused
Beginning with a redefined brand story, we worked with Simpson, Thomas and Associates to deliver the message, both in text and imagery, that Simpson, Thomas and Associates is there for their clients in every phase of life. Content was written to focus on the emotional needs of prospective clients.
Team Member Profiles
Each team member has a customizable profile that can be easily edited from the WordPress dashboard. Profiles include bio details, links to service areas they work in, blog posts they have authored and testimonials.
Blog
Blog posts can be created from the WordPress dashboard and linked to team members and service areas to enhance cross-linking throughout the site.
